Sometimes marketing people wake up sweating, mostly after having nightmares about outdated logos and designs. While I am not a marketing person myself, even I got a slightly queasy feeling when looking closely at the old 10,000 Birds logo. Somehow, it appears to have been created in the times when computer monitors still had blinking yellow letters in front of a black background, and mobile phones still were the size of bricks.

So, I felt it was time for a change – and while I was at it, I changed the slogan as well, making it a bit more concise and a bit less touchy-feely. This does not indicate any broader change in the topics covered by the 10,000 Birds writers though.

A big thank you goes to Zarina Reza, who created the new logo. Zarina is a young Afghan woman who due to the awful restrictions in her country switched from a career in law to web design, as this can be done much more easily from home. Zarina can be contacted at or by phone at +93783806679 and will be happy about inquiries regarding web design and website development.

Written by Kai Pflug
Kai Pflug has been living in Shanghai for 20 years. He only became interested in birds in China – so he is much more familiar with birds in China than with those in Germany. While he will only ever be an average birder, he aims to be a good bird photographer and has created a website with bird photos as proof. He hopes not too many clients of his consulting company read this blog, as they will doubt his dedication to providing consulting services related to China`s chemical industry. Whenever he wants to shock other birders, he tells them his (indoor) cats can distinguish several warblers by taste.