Birding, Blogging

A New Logo

January 3, 2024 by Kai Pflug 3 Comments

Sometimes marketing people wake up sweating, mostly after having nightmares about outdated logos and designs. While I am not a marketing person myself, even I got a slightly queasy feeling when looking closely at the old 10,000 Birds logo. Somehow, it appears to have been created in the times when computer monitors still had blinking yellow letters in front of a black background, and mobile phones still were the size of bricks.

So, I felt it was time for a change – and while I was at it, I changed the slogan as well, making it a bit more concise and a bit less touchy-feely. This does not indicate any broader change in the topics covered by the 10,000 Birds writers though.

A big thank you goes to Zarina Reza, who created the new logo. Zarina is a young Afghan woman who due to the awful restrictions in her country switched from a career in law to web design, as this can be done much more easily from home. Zarina can be contacted at zarinareza88@gmail.com or by phone at +93783806679 and will be happy about inquiries regarding web design and website development.

Written by Kai Pflug
Kai has lived in Shanghai for 21 years. He only started birding after moving to China, so he is far more familiar with Chinese birds than the ones back in his native Germany. As a birder, he considers himself strictly average and tries to make up for it with photography, which he shares on a separate website. Alas, most of the photos are pretty average as well.He hopes that few clients of his consulting firm—focused on China’s chemical industry—ever find this blog, as it might raise questions about his professional priorities. Much of his time is spent either editing posts for 10,000 Birds or cleaning the litter boxes of his numerous indoor cats. He occasionally considers writing a piece comparing the two activities.