I’ve come to see the National Audubon Society more as a fine conservation organization than a fun birding society. However, NPR Marketplace reports that Audubon is trying to leverage social media and cutting edge gadgets to appeal to a new generation of bird watcher. Welcome to the club!

Written by Mike
Mike is a leading authority in the field of standardized test preparation, but he's also a traveler who fully expects to see every bird in the world. Besides founding 10,000 Birds in 2003, Mike has also created a number of other entertaining but now extirpated nature blog resources, particularly the Nature Blog Network and I and the Bird.