Avian marketing has gone too far. Every perch now bears a slogan: Believe in your wings, Rise above, Dream, tweet, achieve. Even owls are selling merch. It’s all a bit much.
So once again, we step in to lower expectations. Birds do not need more motivation — they need less pressure. A gull that scavenges at a garbage dump with dignity deserves as much respect as any eagle.
Here’s Part VI: a few new posters to help restore balance to a world that’s been flying too high for far too long.
Kai has lived in Shanghai for more than 21 years. He only started birding after moving to China, so he is far more familiar with Chinese birds than the ones back in his native Germany. As a birder, he considers himself strictly average and tries to make up for it with photography, which he shares on a separate website. Alas, most of the photos are pretty average as well.
He hopes that few clients of his consulting firm—focused on China’s chemical industry—ever find this blog, as it might raise questions about his professional priorities. Much of his time is spent either editing posts for 10,000 Birds or cleaning the litter boxes of his numerous indoor cats. He occasionally considers writing a piece comparing the two activities.
I needed this. Thank you.